Ulta Beauty Makeup First Impression

Dear Diary,


Ulta Beauty Hydrating Face Primer , Ulta Beauty Matte Eye Primer , Ulta Beauty Tinted Moisturizer , Ulta Beauty Full Coverage Liquid Concealer , Brush Crush Diamond Sponge , Essence Lash Princess , NYX Lip Lingerie Gloss

I went to Ulta the other day with a gift card. I wanted to try some new concealer and heard really good things about the Ulta Beauty brand! When I went to pick some up, I saw that the brand was having a buy two get two free deal! Since I’ve never really tried anything from the Ulta Beauty line, I thought it would be fun to get some and give you my first impressions!

I also thought I would try out a few other new reasonably priced items and let you know what I thought!

Keep in mind that these are first impressions, so my opinion might change in the future.


First up is this matte eye primer! I really liked this primer because it has a nude tint to it so it doesn’t leave my lid looking too white. It went on really nicely! I wore sparkly eyeshadow over it and it really popped. It  also held up all day long!

I give it 5 out of 5 stars!


Next I put on this hydrating face primer! I was really exited about this one because they had all different types of primers…but the hydrating one sounded great for my dry skin with coconut water! Its a clear/whitish color and definitely super hydrating! I felt like I was using a moisturizer before my makeup, not even a primer! This is one I can definitely see myself using a ton!

I give this one 5 stars, too!


I also loved this tinted moisturizer. I was pumped to find this one because it was prices well, has a dewy finish but is oil free, AND it has SPF 30!! It was a little bit harder to blend than I had hoped, but I think it’s just thicker than I’m used to. All in all, I’m excited to keep trying it out!

I give it 4 stars!


Now for what I went out to buy, this liquid concealer! I wanted to try this because I heard that it’s easy to apply and doesn’t crease too much. I was also excited to see that it is a doe food applicator, which makes it easy to draw out where I want it, and that it’s waterproof! For those hot summer days, that’s really nice to have.

I definitely have to agree with what I read about it not creasing too much! I was so happy to see after a few hours of wearing it that I didn’t look like I had wrinkles like some cheaper concealers tend to do. I can’t wait to keep experimenting with this one!

A definite 5 stars on this one!


How cute is this beauty blender?! I needed a new sponge but with all of my wedding planning, how could I resist this adorable diamond?! I was worried that the shape of it might be difficult to work with, but the pointed end is actually great to get into the corners of my eyes.

I recommend wetting any sponge to help apply face makeup, so that’s what I did with this. The flat end is a little harder to work with so I will need to practice.

I’ll give it 4 out of 5 stars, mostly because I love the color and shape 🙂


I needed a new mascara. When it comes to drug store, I usually go with L’oreal Lash Paradise. This though, was literally about $4 and I’ve heard good things so I thought, why not?

They didn’t have the greenish one which is what I’ve heard more about, so I picked this one up instead. I don’t really love it. It clumped my lashes up a bit, but when I brushed them out it seemed a little better. It made them super long though!

I give this one 3.5 out of 5 stars.


Last in my Ulta haul is this lip gloss. Can I just mention how excited I am that lip glosses are back in?! My dry lips are getting sick of liquid lipsticks.

I’ve used the NYX Lingerie liquid lipsticks before and loved it. I feel the same way about the gloss! It goes on so smooth and feels much more hydrating than using a lipstick. It looks really cute and natural.

5 stars for the gloss!

All in all, I think it was a good trip! I made some awesome buys and I probably will repurchase a few once I use them up!

Give it a like if you’d enjoy seeing more posts like this!
Do you have any reasonably prices Ulta or drug store favorites? Comment them below!

Thanks so much for stopping by to read my Not-So-Secret Diary!

I post every Sunday and Wednesday!




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